Roxo

Roxo by Voyde is a Floral fragrance for women and men. Roxo was launched in 2023. Roxo was created by Miriam Shechet and Macaul Neenan. Top note is Lilac; middle note is Lilac; base notes are Lilac and Musk. ROXO by Voyde (previously LabHouse): A lilac singularity, rendered hyper-real and suspended in a haze of airy musk. ROXO. That's Portuguese for purple. This is our tribute to a purple lilac in full bloom. This composition began with a simple goal. Recreate the smell of the living flower. Lilac is the state flower of New Hampshire, where we make every bottle. In spring, it fills the air in a way that is impossible to ignore and almost impossible to bottle. Most lilac fragrances lean powdery or abstract. We wanted the opposite. The focus was realism. The cool air around the petals. The faint green snap of the stem. The soft, diffusive sweetness that disappears if you try to hold it too tightly. We built ROXO to feel like the flower still on the branch. Fresh. Slightly dewy. Breathing. A light musk supports the bloom without covering it. Nothing heavy. Nothing ornamental. Just the lilac, as it exists here at home. ROXO is about accuracy. About place. About getting the flower right. Concentration: Eau de parfum.