Hayati

Hayati by SoOud is a Oriental Floral fragrance for women and men. This is a new fragrance. Hayati was launched in 2026. The nose behind this fragrance is Christian Provenzano. Top notes are Pink Pepper, Magnolia and Ambrette; middle notes are Jasmine Sambac, Osmanthus, Peony, Suede and Rose; base notes are Patchouli, Benzoin, Vetiver, Amber, Tonka and Oud. Hayati by SoOud is a floral-amber composition built around a contrast of soft florals and deeper resinous notes. It opens with ambrette seed, magnolia and a touch of pink pepper CO2, lending a musky, slightly spicy brightness. The heart introduces a bouquet of jasmine sambac, rose absolute, peony and osmanthus, with a smooth suede nuance that adds a textural, almost leathery softness. In the base, amber, benzoin, oud, patchouli, tonka beans and vetiver CO2 create a warm, balsamic and woody foundation that gives the fragrance a long-lasting, enveloping character.