Digital Daze

Digital Daze by Roads is a Oriental Floral fragrance for women and men. Digital Daze was launched in 2018. The nose behind this fragrance is Christian Provenzano. Top notes are Fruits and Pepper; middle notes are Rose, Peony and Jasmine; base notes are Woodsy Notes and Crystal Amber. ROADS of ASIA is a collection of 4 fragrances created in collaboration with a team of perfumers at Intertrade Group, leader in the International development of concepts for contemporary research perfumery. “To launch a collection that authentically breathes the notes of the Asian world, which I personally deeply love, we decided to work solely with Asian perfumers,” explains Celso Fadelli, President and Fragrance Curator of Intertrade Group. “We thought that these talented artists would best interpret the brief, conveying a unique sensibility and taste, while giving coherence to the project. Every detail of this venture reveals a particular attention to the symbolism and culture of the Asian continent; from the colour of the bottle to the fragrances’ olfactory notes, names, and artistic images; all brought together by the sensibility of Danielle Ryan.” This new collection interprets the cultural and artistic influences of the Asian continent. Every fragrance is inspired by a different country that is not directly disclosed, yet is underlying its theme, image, and olfactory composition. The perfume bottles are red, colour that in the Asian culture signifies joy, purity, life, sacredness, and prosperity. In the Orient, red is the colour of a bride’s dress, while in China the “red knot” is passed on from generation to generation as a symbol of luck and protection against bad fates. In Japan it is the colour of sacredness, light, and completeness. The four fragrances are an olfactory reflection of the Orient’s traditions, without relinquishing their contemporary taste. Flower notes are their main protagonists: jasmine, popular since ancient times and used by many Chinese women as a hair ornament or for herbal infusions; peony, with its delicate and fresh accents, representing prosperity, joy, peace, health, and valour; roses and orange blossoms, which are common and vastly appreciated across the East. In India, women traditionally use a seductive ointment that contains rose and jasmine. Citrus fruits also stand out within the Asian olfactory world. Despite common associations of these with the sun of the Mediterranean, citrus fruits originate from China and Japan, with interesting facets brought by delicate woods and spices. Danielle Ryan personally curated the choice of the four artworks for new ASIA edition, as she previously did for the other ROADS collections, CORE and AFRICA. These artworks are visually different, expressing the unique personality of each of the perfumes. DIGITAL DAZE – Crisp, fresh, sophisticated, and electric, Digital Daze is a clean fragrance that goes straight to the point, inspired by the idea of a fast interaction between humans and digital technology. Digital Daze is dynamic and luminous in its top notes, thanks to a mix of fruity notes and peppered accents. In its heart blooms a chord of rose, jasmine and peony that is carefully placed on a bed of woods and amber crystals. The image on its pack is by Carlo D’Orta, a specialist in architectural photography. He uses his lens to capture the relationships between lines, shapes, and geometries that lean towards the abstract. His photographic vision undergoes a continuous evolution, from his initial documentary approach to shots inspired by the abstract or driven by a metaphysical and surrealist vision.