Nouveau Riche

Nouveau Riche by Placebo is a fragrance for women and men. This is a new fragrance. Nouveau Riche was launched in 2025. The nose behind this fragrance is Jean-Louis Sieuzac. Top notes are Cardamom, Cinnamon and Mint; middle notes are Lavender, Cacao Pod and Labdanum; base notes are Tonka Bean and Patchouli. "For us, by us" - a vibrant accord where cinnamon, lavender and cocoa celebrate the success of those who have transformed their heritage into a creative force. Nouveau Riche celebrates those who have turned their journey into a work of art. A legacy that refuses to fade. Nouveau Riche opens with a vibrant accord where Ceylon cinnamon meets mint and cocoa , evoking the warmth of origins and the radiance of personal ascension. Structured by reinvented lavender and cistus , the heart reveals a bold identity. In the base, tonka bean and Indonesian patchouli consolidate a lasting sensory heritage that refuses to fade.