Sweetheart

Sweetheart by LoveShackFancy is a Floral Fruity fragrance for women. This is a new fragrance. Sweetheart was launched in 2026. Top notes are Lychee, Lemonade, Rhubarb and Raspberry; middle notes are Peony, Cherry Blossom, Red Currant and Lily-of-the-Valley; base notes are Musk, Peach, Amberwood and Cashmeran. Sweetheart by LoveShackFancy is a floral fruity fragrance for women, released in 2026. The composition focuses on pink-hued fruits and soft musky woods, presented as an olfactory reflection of the brand’s romantic, bow-inspired aesthetic and the theme of ‘sweethearts and those who love them.’ It opens with a tart, sparkling medley of pink raspberry, pink rhubarb, lemonade and lychee, setting a bright and juicy tone. In the heart, pink currant is joined by peony, cherry blossom and lily-of-the-valley, adding a light floral character to the fruity core. The base rests on peach musk, cashmeran and amber woods, giving the fragrance a soft, slightly fluffy musk impression.