A New Bond

A New Bond by Jorum Studio is a Oriental Woody fragrance for women and men. This is a new fragrance. A New Bond was launched in 2026. The nose behind this fragrance is Euan McCall. The fragrance features Benzoin, Cistus Incanus, Tonka Bean, Orange, Vanilla Absolute, Frankincense, Labdanum, Saffron, Oud and Resin. A New Bond by Jorum Studio is a fragrance by perfumer Euan McCall that reflects the brand’s connection between Edinburgh and London, taking its name in part from London’s New Bond Street and the symbolic image of a classic Mackintosh coat. The composition centers on warm resins and balsams, blending saffron, frankincense, cistus, benzoin, labdanum and oud with orange flower absolute, vanilla and tonka bean absolutes for a dense, ambery profile that combines aromatic, smoky and sweet facets.