Pure Lemon

Pure Lemon by Hej:Pure is a Citrus Aromatic fragrance for women and men. Pure Lemon was launched in 2023. The nose behind this fragrance is Alexandra Monet. Top notes are Lemon, Bergamot and Mandarin Orange; middle note is Orange Blossom; base note is Cedar. Sustainability is not a trend, but the future! As far as perfumes are concerned, the search for special and at the same time sustainable products ended in 2022: Since then, the fragrance brand hej:pure has been inspiring consumers and industry experts with its sustainability – because everything from the fragrance oil to the folding box is well thought out in terms of sustainability! In accordance with the summer, the citrus-transparent fragrance variant pure lemon complements the existing collection of three clean fragrances pure flower, pure water and the award-winning fragrance pure wood. The hej:pure fragrance is the first fully sustainable fragrance concept by Mäurer & Wirtz, and in this series it takes care of the entire chain of value creation: from responsibly grown resources to the support of social and ecological projects related to the environment, all the way to sustainable, recycled and renewable packaging materials. We also take responsibility for the fragrance recipes: As "Clean Fragrances", the fragrances do not contain any controversial ingredients such as dyes, palm or mineral oil, phthalates or UV filters and are also 100% vegan. For this concept, the innovative fragrance brand won the future-oriented sustainability award of the German fragrance industry in the first year of launch after only six months: Duftstar 2022. With the "Green Award" the Fragrance Foundation recognizes for the first time a responsible fragrance brand that holistically implements the highlighted needs sustainability of retail partners and end consumers and, as a pioneer, paves the way for a sustainable fragrance segment. hey:pure - lemon puree A transparent, citrus-floral scent, pure as the morning sun's reflection on a dewy white citrus blossom. The citrus-fruity top note is accentuated by invigorating bergamot, lemon and mandarin. The floral and white notes of the elegant orange blossom emphasize a warm and gentle expression. Basically, the creamy and enveloping accords of warm cedar give the fragrance a sensual character and round it off elegantly. Hero Ingredient Bergamot essence – obtained from responsible cultivation in Italy. pure lemon contains ingredients obtained from the "Naturals Together" CSR program (fragrance house: Firmenich) Social engagement Respectful attitude towards the environment and biological diversity, responsible cultivation and sustainable harvesting, use of traditional methods, certified origin, transparency fresh - sparkling - feminine "I wanted to create a concentrate of joy, good mood and freshness. This sparkling fragrance is full of positive emotions and brings a smile to your face with one spray." Alexandra Monet – perfumer Sustainable packaging: reduce – reuse – recycle In terms of avoiding waste and conserving resources, hej:pure is characterized by three criteria: #REDUCE: The bottles are made of recycled glass, have no plastic cap or cellophane wrap, and come in foldable boxes made of FSC-certified cardboard, which contains 100 percent recycled fibers and it is printed with environmentally friendly water-based inks. #REUSE: Bottle sprayer heads can be unscrewed for better separation or for reuse of glass bottles, eg as cute "DIY" vases. #RECYCLE: So that valuable raw materials are not wasted, but reused, all packaging elements – spray head, glass bottle and collapsible box – can be optimally recycled and have even been certified by the external institute Cyclos with a very good recyclability of 98 percent.