Hana No Oto

Hana No Oto by DI SER is a fragrance for women and men. Hana No Oto was launched in 2022. The nose behind this fragrance is Yasuyuki Shinohara. The fragrance features Hinoki Wood, Rose Oil, Rose, Japanese Lemon, Jasmine and Agarwood (Oud). Hana no Oto" expresses the sound of flowers blooming through its fragrance. The theme of the fragrance is "rose", "agarwood", and "sound". It is a state of mind in Japan, a "way" or "Dō", a spiritual culture of the non-visible. In this way, one "listens" to odours rather than "smell" them. through listening to smells, one can connect with one's inner-self and reconnect honestly with human nature. Hana no Oto" uses several kinds of roses and agarwood to create a fragrance that is both mellow and flowery. This "Hana no Oto" expresses the traditional culture and depth of Japan by using the fragrance of Hamanasu, Japanese rose which has lived in Japan for more than thousands of years, and several types of agarwood extracted by our unique method.