Villa Primerose

Villa Primerose by Atelier des Ors is a fragrance for women and men. Villa Primerose was launched in 2024. The nose behind this fragrance is Marie Salamagne. Top notes are Pear, Pink Pepper and Cardamom; middle notes are Rose, Ambrette and Iris; base notes are Musk, Amberwood and Leather. "I made this crazy promise to look after you and to make sure that you experience moments of sharing, emotion and creation. You are now at the heart of our quest for aesthetics and uncompromised approach. A place to live, to experience but also a place of culture, you have had the privileged to witness the rise of Grasse perfumery since 1886. You are between past, present and future. Your eponymous fragrance, Villa Primerose, contrasts power with softness and homage with modernity. It has the elegance of the magnificent gesture of a leather glove being slipped on. This fragrance, like the elegant women you received and ushered in for over a century, enveloping them in the charm of convention and savoir vivre, celebrates the art of living that is now reborn within your walls.» In the origins of perfumery, the most beautiful flowers were used to perfume the leather gloves worn at the time by aristocratic ladies. These elegant flowers then came to hide the tenacious and animal smell of the leather of the gloves. They represent also the first steps in Grasse’s «savoir-faire» in materials of exception such as the delicate rose. Atelier Des Ors pays tribute to this «savoir-faire» of exception and reinterprets this Rose-Leather duo making this contrast of scents a creative line that enhances both. In this opposition of notes a singular duality is created, between delicacy and power, masculine and feminine, past and futur. A play on materials where the rose will no longer be there to hide but to reveal the leather. A reinvented rose leather... Top: Cardamom, Pear, Pink Pepper Heart: Centifolia Rose infusion, Ambrette, Iris Base: Leather, Oriental woods, Musk