Ward

Ward by Al Shareef Oudh is a fragrance for women and men. Ward was launched in 2021. The nose behind this fragrance is Al Shareef Jawed. Top notes are Bulgarian Rose and Patchouli; middle notes are Amber and Saffron; base notes are Sandalwood and Musk. Perfumery is supported by varying philosophies in different cultures. In our tradition, perfumery is all about celebrating the raw ingredients, the wonders of nature. Our vision is to refine these raw ingredients to elevate them to an astonishing olfactory state. The purpose of the art of perfumery is to reveal new horizons by composing fragrances that aid man and fortify his heart. Traditionally our canvas for capturing this art has been oils….today we present this art in the Parfum form. This exclusive Parfum trio by Al Shareef are no ordinary fragrances. Exhausting over two years of artistic labour in their composition, we have meticulously composed them from their basic building blocks; grinding, distilling, macerating, tincturing and curing, conducting each step with love and attention and remaining true to our perfumery philosophy – celebrating the raw ingredients. Here we will provide a brief snippet on each: WARD Ward in Arabic means Rose. Rose has always held a unique place in the tradition of Middle Eastern perfumery. Right from the Umayyad dynasty, rose was utilised by both men and women of the court in the form of a rose butter and this continued all the way to the reign of the Ottomans. The Ottomans however, took the application of rose to a whole new level and they advanced and developed the formulation of rose attars to perfume royal courts, Mosques and even the Holy Kabah in Mecca. The very formula currently used to scent the Holy Sanctuary originated with the Ottomans. WARD possesses a smokey, incense accord of rose, not blossomy. An elegant expression of rose hinting of royal luxuries and courts of Sultans. If I did not tell you it was rose, you would not have even known.